Print Design, Graphic Design
Lembah Cisadane
Lembah Cisadane – Promotional Graphic Design
In 2023, I worked as a freelance graphic designer on a promotional print design project for Lembah Cisadane, creating a collection of visual materials to introduce its attractions, activities, and visitor packages. The project focused on developing promotional graphics across different print formats, including a large backdrop, roll-up banners, and A5 flyers.
The main objective was to present information about Lembah Cisadane in a visually engaging and accessible way. Each design had a different communication purpose, from introducing the destination’s facilities and attractions to promoting specific visitor packages. By combining illustrated maps, attraction lists, promotional headlines, and package details, the materials were designed to help audiences understand what Lembah Cisadane has to offer.
As a freelance graphic designer, I was responsible for developing the visual layouts and promotional materials across all six deliverables.
CLIENT
Lembah Cisadane
YEAR
2023
project type
Freelance
ROLE
Graphic Design
SERVICES
Backdrop Design, Roll-up Banner Design, Flyer Design
DELIVERABLES
1 Backdrop, 2 Roll-up Banners, 3 A5 Flyers
The main visual element of this project was an illustrated map showing the area inside Lembah Cisadane. Rather than relying entirely on written descriptions, the map provided a visual representation of the destination and its attractions.
This illustrated approach was used in the backdrop and one of the A5 flyer designs. It helped establish a connection between the promotional materials and the actual destination by presenting the area’s attractions as part of a visual overview.
For the promotional package materials, the design direction focused on presenting the package names and prices as key information. The layouts combined promotional headlines with supporting visuals to make the offers easier to identify.
Although each print material served a different purpose, the designs were developed as part of one promotional collection for Lembah Cisadane.
Design Deliverables
Backdrop Design
– Illustrated Area Map
The backdrop featured an illustrated map of the area inside Lembah Cisadane, accompanied by a list of attractions available within the destination.
The map served as the main visual element, giving audiences an overview of the area and helping introduce the different attractions in one composition. By combining the illustration with supporting information, the backdrop presented both the destination’s visual identity and its available activities.
This design focused on communicating destination information through a larger-format print medium, making the illustrated map the central element of the composition.
Roll-up Banner Design
– Promotional Packages
The project included two roll-up banner designs, each measuring 80 × 200 cm. Both banners were created to promote different visitor packages offered by Lembah Cisadane.
Fun Times, Always Bikin Smiles – IDR 75,000/person
The first roll-up banner highlighted the Fun Times, Always Bikin Smiles package, with a promotional price of IDR 75,000 per person. The design presented the package name and price as the main communication elements, supported by promotional visuals.
Fun Ramadan – IDR 60,000/person
The second banner promoted the Fun Ramadan package at IDR 60,000 per person. It followed the same general promotional format while presenting a different package and offer.
Both banners were designed in a vertical format suitable for roll-up display materials. The layout prioritized the promotional message and package pricing so the main information could be identified quickly.
A5 Flyer Design
– Promotional Materials
The project included two roll-up banner designs, each measuring 80 × 200 cm. Both banners were created to promote different visitor packages offered by Lembah Cisadane.
Fun Times, Always Bikin Smiles – IDR 75,000/person
The first roll-up banner highlighted the Fun Times, Always Bikin Smiles package, with a promotional price of IDR 75,000 per person. The design presented the package name and price as the main communication elements, supported by promotional visuals.
Fun Ramadan – IDR 60,000/person
The second banner promoted the Fun Ramadan package at IDR 60,000 per person. It followed the same general promotional format while presenting a different package and offer.
Both banners were designed in a vertical format suitable for roll-up display materials. The layout prioritized the promotional message and package pricing so the main information could be identified quickly.